SEOIndustry: Media & TechnologyClient: Enterprise Content Platform

Technical SEO Architecture & Core Web Vitals Optimization

Re-architecting technical SEO foundations, Core Web Vitals, and structured JSON-LD schema on a headless Next.js frontend.

Services Rendered

SEO Web Development Analytics

Technologies Used

Next.jsWordPress WPGraphQLGoogle Search ConsoleYoast SEO

The Challenge

The client suffered from slow page loads (LCP > 3.8s), crawl budget wastage due to duplicate URL parameters, and missing structured schema—restricting their organic search performance.

Our Approach

We implemented server-side rendered Next.js architecture with Incremental Static Regeneration (ISR), optimized image pipelines with AVIF/WebP, and built strict dynamic JSON-LD schema for organization and article types.

Implementation

1. Audited full index coverage and purged 400+ crawl errors in Google Search Console. 2. Built Next.js static pages with 60-second ISR caching. 3. Integrated automated XML sitemap and canonical tag generation. 4. Deployed BreadcrumbList, Organization, and FAQPage structured data.

Verified Results & Impact

Core Web Vitals achieved 100% Good rating with LCP reduced to 1.1s

Zero indexation errors across Google Search Console

Rich snippet search presence unlocked across primary keyword queries

Significant organic click growth across target service terms

Key Technical Takeaway

Coupling server-side rendering with granular structured schema provides search bots with unambiguous context, directly improving indexation velocity.

CONNECTED SOLUTIONS

Explore Connected Services

Discover the core technical capabilities used to build this solution.

Primary Capability

Digital Marketing

Paid performance campaigns, GA4 attribution, and cross-channel conversion funnels.

Digital Marketing & Growth

Supporting Capability

Web Development

High-performance Next.js web applications, headless architectures, and scalable UI systems.

Modern Web & Application Development

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